In this post I will be sharing my tips for pitching to brands as a new blogger with information on how to write and structure a pitch email. If you aren’t a blogger then you might want to give this post a miss. If you are a new blogger then you might also want to check out my post on 26 things that every new blogger needs to be doing.
When did I start?
I have only been blogging since last January. I will make it clear that I didn’t go into blogging to make money from it. However, I have been very fortunate as I am now making “some” money from blogging. Getting paid to write has always been a dream of mine so I am pretty chuffed. As I spend so much time blogging it made sense that I started accepting opportunities to write posts where I get paid.
However, I am extremely picky and I was turning down 90% of what I was getting offered. What was I doing wrong? I was waiting for companies to approach me. This was wrong. I had a light-bulb moment when Aby from You Baby Me Mummy set the challenge of pitching to companies. My first reaction was “I can’t do that”, “who is going to work with me?” Wrong! I hate putting myself out there and it is a miracle that I actually started a blog, the thought of selling myself fills me with fear but what is the worst that could happen? They say no or you never hear from them again!
Sometimes we need to stop being so modest and get out there, we need to own it. If we want to work with amazing brands then we need to learn how to pitch! As a blogger we all have something we can offer a company, whether it be our humour, detailed posts, large readership, engaged readers, photos etc. We can all offer something we just need to believe in ourselves. We need to own it. So after Aby set the challenge I went from someone who had pitched twice to someone who suddenly sent out 6 pitches. Within 24 hours I had heard back from the first two with a resounding yes. I later heard back from the remaining 3 who also all said yes.
So what do I think worked for me? This is what I think is key and worked for me:
Pitching to brands as a new blogger template
How to write a pitch email
After addressing them. Try and find an individual name, I set about introducing myself. Start with your name, it is much harder to turn someone away if we know their name (that’s what I think anyway) and then introduce your blog with a link. Explain what your blog is about. We don’t what a massive description here, keep it short and snappy. Then think about what makes your blog stand out. For me I always mention that I am based on Jersey as that makes it a bit different and brands seem to like that. You need to be really enthusiastic, we are warming them up so we don’t want to reveal anything too soon. Entice them to carry on reading.
Why you would love to work with the brand. This is where your research comes in. What do you know about the brand? What do you love about the brand? Has the brand won any awards etc? Then explain why you feel that you and the brand would be the perfect match. Link to an example post. Now tell them your ideas for working with them. List out three ideas and tell them that this is a few of your examples but that you have lots more ideas.
Why they should work with you. They always go on about it on ‘The Apprentice’ but everyone loves a USP. What is yours? Could it be your loyal and engaged audience? Social media reach? Could it be your photography? Think about your blog achievements. Has your blog won an award, been shortlisted? What about your rankings? Klout? Tots100? Perhaps your selling point could be that you always blog 3 days a week, every week etc. Tell them this. Finally, if you have worked with other brands then tell them this. You might consider telling them which brands if you think that this brand will be impressed.
Finally, end with a polite sign off and telling them that you are looking forward to hearing from them. I always attach my media pack as it has endorsements from other brands etc.
The key to your pitch
The key to your pitch is being enthusiastic. You want to wow them but you also want to leave them wanting more. Treat it like speed dating. You only have a very short period of time to sell yourself, this is the pre-dinner drinks! You want them to come back and share a main meal with you. That sounds wrong! But you know what I mean, it’s cheesy but it helps.
Looking for further guidance?
I will say that any new bloggers should check out Aby’s website and courses! Also, if you are someone like me who needs a bit of a motivational boost then Aby’s courses are perfect for you too. They have given me more confidence in my blog and my abilities and as a result I have felt comfortable stating my terms. Even if you are unsure what route you want to take your blog, I found her courses clarified what I want from my blog.
Have you pitched to any brands? What have you found has worked for you?