There have been cheers for Tesco as it announced that it had reduced the price of its women’s razors to bring it in line with the price of men’s razors. I presume that I should be shaking my (ideally) hairless body in delight at this news, saluting Tesco for helping me in my quest to tame my out of control bush. My bikini line is less of a fine topiary and more of an out of control border that desperately needs hacking back. Thank goodness for Tesco! They would have me shimmying straight down the pink razor and scented shaving gel aisle to sort my hair wilderness out, all the while shouting out, “I’m a lady, don’t you know?” Tesco would have me screaming my gratitude. I’m not, instead I am mouthing –
Tits to Tesco
The reduction in price of pink razors does not get me excited. I do not see this as a victory for women, this is a victory for the puerile patriarchal society that we find ourselves living in. A society that still genders its toys, a society that genders its razors. I have always “shaved like a man” and I will continue to do so. I don’t buy a razor based on the fact that it is pink. I buy a razor that is cheapest and does the job. Yep, they tend to be men’s razors. I have always and always will continue to buy the men’s razors. To be honest, if you are a woman who insists on buying the same razor but in pink, then you clearly deserve to pay more. Yes, we have ovaries but that doesn’t mean that we need to have everything wrapped up in pink.
Women everywhere should be hanging their heads in shame. We don’t need to fall for this gendered type of marketing. If we didn’t buy the pink razors then we wouldn’t have had this in the first place. A razor is a razor. The important bit is the actual blade, the bit that takes the hair away. It is not the colour of the handle that stops us looking like Chewbacca, it is the blade! We should only be paying more if it is a better quality razor, not because it comes in pink! However, that is not exactly true is it? There is the old supply and demand chain. Things that are in high demand cost more. Think holidays in the school holidays; a walking talking Max that Youngest was so desperate for and sold out everywhere, as a result they were selling for £1,000 on eBay. Supply and demand is why those pink razors cost more. The solution was not to applaud Tesco for reducing the price of pink razors, the answer was to never buy the sexist razors in the first place!
We have failed by buying pink razors. We need to protest against the patriarchy. We need to demonstrate that we are fed-up of their hairless ideals. Men have ‘Movember’ where they forsake facial grooming and become beardy in the month of November, perhaps it’s time for women everywhere to claim January. We could have ‘Vaguary’, a month of us rebelling against the patriarchy and its hairless ideals. A month of us downing razors and letting the hair on our legs and bikini line loose. Not keen on January? What about “Fanny Hair February” or ‘Fannuary”? A month of saying hello to bushy bikini lines. Not keen still? Don’t worry, I’m on a hairy-roll here, I can think of plenty other months.
We need to form a picket line of Chewbaccas. Who is with me? I’m not going to lie, going up against Tesco could mean that things get a little hairy.
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