
You might love or loathe those AIBU threads on Mumsnet but you have to admit that they get us all talking. The latest AIBU has been taking a pop at “Instamummies” and predictably the papers have picked the thread up and turned it into a mummies hate mummies article.
I Dislike Labels
Now I hate a label and I would not call myself an “Instamummy”; I prefer the far more glamorous sounding “Freelance Writer”. It reeks of days spent tapping away on a laptop in some Parisian coffee shop as I smoke skinny cigarettes, looking effortlessly sophisticated. Only I don’t live in Paris, I can’t work in coffee shops as I get distracted, I don’t smoke (lung cancer, people) and there is nothing sophisticated about me.
I applied wing eyeliner this morning at 6:30am and by 9am I had already managed to rub it round my eyes so much that I resembled a demented panda. Special look that.
Most, if not all, of my paltry income comes from my freelance writing for magazines, other websites and my own baby, this website. Sometimes I will get asked to promote something on my Instagram and this is what is getting all of the Mumsnetters upset. However, I wonder if under the barbed comments that they might have a point. I won’t even feature on these Mumsnetters radars. I am not raking in £100,000 plus from my Instagram. Yes, some mums will be making that and good for them. I just wish the Mumsnetters agreed with me when I say good for them.
An Insta Sellout?
The Mumsnetters seemed aggrieved with the big time Instamummies and there were a couple of Instamummies that were pointed out at as examples of how Instamummies are sell-outs. I am not going to repeat those names here as I don’t believe that is fair or right. We are all entitled to our opinions but let’s not start attacking individuals and casting aspersions on that person’s character unless we have proof. Amongst the jealousy about the nice holidays that these individuals had been sent on, there were also some interesting points made;
- that some people are distrustful of the #ad or #spons on an Instagram post. They think that as a result the Instagrammer won’t be honest.
- That when the Instagrammer shares a product but hasn’t put #ad or #spons they are again being dishonest.
What It All Means
It seems that we can’t win so let’s talk about the first point. If you see #ad or #spons on my Instagram or “collaborative post” on my blog then I have been paid to post that photo or write that post. On my posts I have made this even clearer now by having a disclaimer at the start of the post and at the end. However, let’s be clear about this, Mother Pukka talks about this on her website and says it far more eloquently but let me try and explain why I do this too.
No, I haven’t sold my soul to the devil.
No, a paid Instagram post or collaborative post does not mean that I am a sell-out. I do these posts because this is where some of my income comes from. I walked away from my career so that I could become a stay-at-home mum to my two children. However, my children both might be in school now but I am unable to return to my career because -
1) I have now been out of teaching for almost 4 years and so am completely out of touch with the changes made in education.
2) Teaching is not a job that I can fit in with my children’s school hours. I am the one who has to do school drop off and pick-up due to the hours that my husband works. Even if I found a before school club and after school club it still wouldn’t work, but that is a whole other post and one I won’t go into it here.
Trying To Carve Out My Own Flexible Career
I am fortunate though because through setting up this website I am now able to earn an income from it. Something that I did not expect to happen but now that it is happening it is pretty brilliant. This website has enabled me to carve out my own flexible career. A career that allows me to run my children to school and pick them up and earn a living. Despite popular belief, living on Jersey does not make us loaded. The price of houses here are London prices (and renting is in the same ballpark). As a result our mortgage is eye wateringly huge. A 3 bedroom house that does not have a garden. However, you can’t have everything. Yes, we can now take holidays, something that we previously couldn’t afford to do. However, the reality is that we should probably stop taking holidays and start saving because as it stands neither of us are paying into a pension or savings. Also, the cost of living is a lot higher on Jersey too. However, don’t get me wrong, I realise that I am fortunate in that we don’t rely on my income but we would like to get into a position where we don’t end each month in the red and that’s where my work comes in.
I Want To Contribute
From a personal point of view I want to feel like I am contributing towards the household finances. Yes, I appreciate that I am in a privileged position and perhaps I should just get off Instagram and shut the blog down and shut up and enjoy my middle-class life. But you know, I’ve never been one for being quiet. I am lucky that I have carved out a career that is flexible enough to allow me to do this from home. But this doesn’t make me a sell-out! I will only promote products on Instagram that I believe in. Take my Berocca one recently. Yes, that was an ad but I meant every word. I took some this morning with my breakfast and I have literally been bouncing around. The amount of work I have managed to get done is amazing! So I do think that Berocca helps. However, if I had taken Berocca and didn’t think that it worked or I didn’t believe in the product then I would turn it down as I am sure would other Instamummies.
There is an element of trust there but AIBU to think that we have to look for the best in people, that we have to trust they are being honest?
Are We Being Shady?
The second point Mumsnetters make is that when they see Instamummies sharing a product and that they haven’t put #ad they are being shady. Nope. If we have been sent something and asked to share it on Instagram then we have to put #ad. If we haven’t put #ad then it doesn’t mean we are being dishonest. We are choosing to share something that we have discovered (without being introduced to by a PR company) and we love it. I treat both posts the same, whether it be an ad or not an ad. Whether I am being paid or not paid. If I don’t like it then I won’t share it. It’s my reputation on the line so I am not going to start sharing any old sh*t. I have recently been sharing the Elly Pear recipes and results of my cooking them on my Instastories. Yes, I am aware that this does make me appear annoyingly smug. But as my own mother would tell you, this is not my usual way. Me being able to batch cook healthy food is brilliant and I wanted to share this because if I can do it then anyone can do it! No ad involved.
Covering The Cracks With Twinning
I’ve also been guilty of the matching Pj trend (another thing Instamummies were criticised for according to The Independent) after I spotted them on someone else’s Instagram. See Instagram ads do work. I’m aware that twinning is really naff but it gives me joy. Life can be so hard at times and matching Pjs are my plaster for life’s cracks, if you like. Sometimes we need something pretty to put a veneer on the general sh*t show that is life. Also, for the record, matching Pjs in a photo is so much more aesthetically pleasing and I’m a bit OCD about things like that.
Yes, I might batch cook and I might make my family wear matching Pjs but I am always honest too. I’ve talked about the rubbish days, I’ve shown my face to Instastories, all bird nest hair after no sleep. I’ve talked about my anxiety rearing its ugly head and how even making a simple trip to the shop became something to fret about. I might not have gone into loads of detail on this because quite frankly I didn’t think you would want to know how thanks to anxiety I ended up picking all of the skin away one of my nails, the nail becoming grossly infected and me then losing the nail. Even I realised that was some oversharing I should probably keep to myself.
But that kind of brings me onto my next point. I am someone who frets, I am a naturally anxious person. I have to be kept busy and this was why I initially started the blog. The blog is my sanity check. It is frequently TMI. My mother-in-law probably doesn’t like the fact that I am talking about sex on it, but that’s my life and this is my space and I would say to her, my own family, what I would say to you, if you don’t like it then don’t read it. Come back tomorrow and hopefully you will like the next article. The same for Instagram. It might appear pretty but it is me documenting my life on Jersey, it is me falling in love with this island, despite the fact it drives me insane on a daily basis. Again, if you don’t like it, move forward.
Why Can’t We Try To Have It All?
This blog and my Instagram is me. That means it is frequently cringe worthy, but hopefully sometimes it makes you smile or even laugh. You might even like something that I choose to share. I think the criticism of mums like me, ones who are using social media to carve a new career for themselves, so that they can financially support their family, should stop. Why can’t we be a mum and a business woman? I mean where was the criticism of the Instadads?
One minute Instamummies are slummy mummies who swear and drink, the next minute they are sharing their too perfect lives and are complete sell-outs. Instead of tearing each other down AIBU I think that we should be looking for the best in each other?
Opinion is good, nastiness is not.







Mumsnet users will bash other mums no matter what. I think there’s a hint of jealousy on their part. ‘Instamums’ don’t bother me. I use Instagram, I’m a mum, but I wouldn’t call myself an ‘Instamum’. My photos are far from picture perfect and there’s usually some mess in the background that I can’t be bothered to conceal.
It’s a shame mothers will rag on other mothers. You just can’t win.
I agree! Life is blinking hard enough without us turning on each other. I really dislike the whole idea of Instamummies because it suggests that those mummies are fake.
Agreed opinion is good - not nastiness. This mummy blogger or instamummy bashing has been going on for awhile now. I don’t see anyone having problems with ads on tv or magazines or on websites or social media. But if it’s a blogger with an ad then they are a sell out? It’s mind boggling to me. I think you explained it so well here - great post. x
Exactly, if I see an advert I don’t like in a magazine then I just skip over it. Why do people have such a problem with it? Mind boggling! We should all be supporting each other x
Amen.
🙂 There’s a whole lot of love in this room after reading this Em. Thanks for bringing me partially back out from under my Instamummy rock. X
Aww, thank you for your lovely comment. Please come out of your Instamummy rock fully. I’ve been loving your glorious photos and Instagram feed xx
I find it frustrating as a blog is really no different to an magazine and we all happily turn the page over and read the next article that we are interested in. But with a blog people don’t see it the same! With any blog that we read or photo that we post on IG, not every single one people are going to like or be interested in. You just scroll on by and don’t think about it. But if one of those is an AD, they have an opinion!
Exactly, it is so frustrating. If you don’t like it that’s fine, just keep scrolling!
It is perhaps jealousy, perhaps boredom, perhaps a misunderstanding of what a blogger’s or InstaMum’s life really entails. Whatever it is, I don’t really care, because if anyone wanted that life they are more than welcome to start a blog and work their backsides off for a year or more to get a few freebies to share information about. Your blog is so totally real, and that’s what people love about bloggers, I think. It’s certainly what I love about yours. Especially the PJ twinning! Who wouldn’t do that? Mega cute!
Haha, we all need twinning in our lives . The term freebies really annoys because like you say it’s a never a freebie when you are working your backside off!
I didn’t read that Mumsnet thread because….well…I’m far too busy spending all of my time honing the perfect matching pj photo for my latest Instagram ad, obv. All those gullible mums aren’t going to go running out to buy whatever crap I’m peddling otherwise!
Seriously though, I just don’t think they get it. I’d like to invite the op to start a blog or Instagram account, get it to the point of being “sell out”-able and see how much work goes into it, and then see if they’re still so sure they wouldn’t do the ads.
Yes nobody is making us do it and it’s our choice, but it’s one I’m happy with. It’s their choice to read or not read - if it’s bugging you to the point of starting a mumsnet thread about it, just unfollow the insta mummies? Where’s the problem?
People like to have something to whine about.
I know that I’m honest and that my posts about topics like mental health and anxiety are important things to talk about, the fact that I sometimes do an ad for a kids app doesn’t lessen the importance and I refuse to let a load of bored women make me feel bad about it.
Yep, I agree. Perhaps it’s human nature that some people will always find something to whine about. Perhaps it’s jealousy, who knows. But like you say, if you dislike it that much then don’t follow. That’s their choice.
Laura Dove says
Ahh this is why I don’t go on Mumsnet, I think it would just suck all of my positivity out of me and leave me wanting to curl up in a ball and rock in the corner. I don’t get the whole Instamum thing, I thought I was just a regular human being sharing our life in photos - some good and some bad. Who knew it was so offensive?! Haha! xx
This is the reason I stay away from forums like Mumsnet and Netmums. I think people just sign up to bash other mums half the time. And I really can’t be dealing with rubbish like that. Maybe if they started their own blog they’d realise just how much hard work we all put into maintaining them?! 🙂
Louise x
Well written Emma! I think sometimes people criticise what they don’t understand, or perhaps what they are jealous of. I just think, as you say, if you don’t like something then don’t read it! all of us mamas are just trying to get along and do the best we can for our family. We should be supporting each other, not bringing each other down. x